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61
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
Lisa E. Bolton., | University of Chicago Press | 2006 ,
62
Shopping Goals, Goal Concreteness, and Conditional Promotions
Shopping Goals, Goal Concreteness, and Conditional Promotions
Leonard Lee., | University of Chicago Press | 2006 ,
63
Decision Focus and Consumer Choice among Assortments
Decision Focus and Consumer Choice among Assortments
Alexander Chemev., | University of Chicago Press | 2006 ,
64
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Huifang Mao., | University of Chicago Press | 2006 ,
65
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Carolyn Yoon., | University of Chicago Press | 2006 ,
66
Perspectives on Parsimony : How Long Is the Coast of England? A Reply to Park and Maclnnis, Schwarz; and Lynch
Perspectives on Parsimony : How Long Is the Coast of England? A Reply to Park and Maclnnis, Schwarz; and Lynch
Joel B. Coohen., | University of Chicago Press | 2006 ,
67
Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model
Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model
John G. Lynch Jr., | University of Chicago Press | 2006 ,
68
A Metacognitive Model of Attitudes
A Metacognitive Model of Attitudes
Richard E. Petty., | University of Chicago Press | 2006 ,
69
Attitude Research : Between Ockham's Razor and the Fundamental Attribution Error
Attitude Research : Between Ockham's Razor and the Fundamental Attribution Error
Norbert Schwarz., | University of Chicago Press | 2006 ,
70
What's In and What's Out : Questions on the Boundaries of the Attitude Construct
What's In and What's Out : Questions on the Boundaries of the Attitude Construct
C. Whan Park., | University of Chicago Press | 2006 ,
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