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61
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
62
Effect of Service Transition Strategies on Firm Value
Effect of Service Transition Strategies on Firm Value
Eric (Er) Fang, | American Marketing Association | 2008 ,
63
Emotional Intelligence in Marketing Exchanges
Emotional Intelligence in Marketing Exchanges
Blair Kidwell, | American Marketing Association | 2011 ,
64
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Pravin Nath, | American Marketing Association | 2011 ,
65
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
66
Holistic Package Design and Consumer Brand Impressions
Holistic Package Design and Consumer Brand Impressions
Ulrich R. Orth and Keven Malkewitz, | American Marketing Association | 2008 ,
67
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
68
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
69
Supply Chain Contagion
Supply Chain Contagion
Richard G. McFarland, | American Marketing Association | 2008 ,
70
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Detelina Marinova, | American Marketing Association | 2008 ,
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