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61
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
62
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Alokparna Basu Monga, | American Marketing Association | 2010 ,
63
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Jade S. DeKinder and Ajay K. Kohli, | American Marketing Association | 2008 ,
64
Does Academic Research Help or Hurt MBA Programs?
Does Academic Research Help or Hurt MBA Programs?
Debanjan Mitra and Peter N. Golder, | American Marketing Association | 2008 ,
65
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
66
Referral Programs and Customer Value
Referral Programs and Customer Value
Philipp Schmitt, | American Marketing Association | 2011 ,
67
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Detelina Marinova, | American Marketing Association | 2008 ,
68
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Clemens F. Köhler, | American Marketing Association | 2011 ,
69
When Old Is Gold : The Role of Business Longevity in Risky Situations
When Old Is Gold : The Role of Business Longevity in Risky Situations
Preyas S. Desai, | American Marketing Association | 2008 ,
70
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Jan-Benedict E.M. Steenkamp, | American Marketing Association | 2010 ,
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Special Message to Congress Proposing a Nationwide War on the Sources of Poverty
Great Neck Publishing [, ]