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61
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
62
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
63
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
64
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
65
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, | American Marketing Association | 2010 ,
66
The Decline of Conceptual Articles and Implications for Knowledge Development
The Decline of Conceptual Articles and Implications for Knowledge Development
Manjit S. Yadav, | American Marketing Association | 2010 ,
67
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
68
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
69
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Madhu Viswanathan, | American Marketing Association | 2010 ,
70
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
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