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591
The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios
The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios
Lei, J, | Association for Consumer Research | 2008 ,
592
Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand
Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand
Karande, K, | Association for Consumer Research | 2008 ,
593
How Embarrassing: An Examination of the Sources of Consumer Embarrassment and the Role of Self-Awareness
How Embarrassing: An Examination of the Sources of Consumer Embarrassment and the Role of Self-Awareness
Kumar, R., | Association for Consumer Research | 2008 ,
594
How Media and Advertising Jointly Affect Ad Effectiveness
How Media and Advertising Jointly Affect Ad Effectiveness
Wang, J, | Association for Consumer Research | 2008 ,
595
Consider the Consequences: The Effect of Consequence Information on Consumer Choice of Snack Foods
Consider the Consequences: The Effect of Consequence Information on Consumer Choice of Snack Foods
Wilson, A, | Association for Consumer Research | 2008 ,
596
Anticipating Consumption: The Impact of Expectations on Decision-Making for Healthy Products
Anticipating Consumption: The Impact of Expectations on Decision-Making for Healthy Products
Phillips, D.M., | Association for Consumer Research | 2008 ,
597
Effect of Country-of-Targeting on Product Evaluations
Effect of Country-of-Targeting on Product Evaluations
Gopinath, M, | Association for Consumer Research | 2008 ,
598
The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: A Web-Related Intervention
The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: A Web-Related Intervention
Faber, A, | Association for Consumer Research | 2008 ,
599
Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness among Preteens and Teens
Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness among Preteens and Teens
Bickham, D.S, | Association for Consumer Research | 2008 ,
600
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
Czellar, S., | Association for Consumer Research | 2008 ,
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