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51
Czinkota, Michael R., 326.18-C998i
| Thompson/South-Western |
2002
326.18-C998i,
52
Shimp, Terence A., 326.14-S556a
| Thomson/South-Western |
2003
326.14-S556a,
53
Churchill, Gilbert A., 326.18-C563m
| Harcourt College Publishers |
2002
326.18-C563m,
54
Mason, Charlotte H., 326.18-M398m
| McGraw-Hill/Irwin |
2002
326.18-M398m,
55
Zikmund, William G., 326.18-Z68e
| South-Western/Thomson Learning |
2002
326.18-Z68e,
56
Buskirk, Bruce D., 326.18-B979e
| Thomson, South-Western |
2004
326.18-B979e,
57
Zikmund, William G., 326.18-Z68e
| Thomson/South-Western |
2003
326.18-Z68e,
58
Narayanan , M P, 327-N218f
| Jossey-Bass |
2004
327-N218f,
59
Kohls, Richard L., 522.8-K79m
| Prentice Hall |
2002
522.8-K79m,
60
Gillespie, Kate., 326.18-G478g
| Houghton Mifflin Co. |
2004
326.18-G478g,
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Автор
- Czinkota, Michael R. (5+)
- Kotler, Philip (5+)
- 코틀러, 필립 (3+)
- Boone , Louis E. (2+)
- Lewis, Robert C. (2+)
Издатель
- John Wiley (10+)
- John Wiley & Sons (8+)
- Prentice Hall (8+)
- Thomson/South-Western (8+)
- McGraw-Hill (7+)
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