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Exploring marketing research
Exploring marketing research
상세정보
- 자료유형
- 단행본
- ISBN
- 032418185X
- ISBN
- 0324181485
- 청구기호
- 326.18 Z68e
- 서명/저자
- Exploring marketing research / William G. Zikmund.
- 발행사항
- Mason, Ohio : Thomson/South-Western, 2003.
- 형태사항
- xxi, 744 p. : ill. (somecol.) ; 29cm.
- 서지주기
- Includes bibliographical references (p. 729-738) and index.
- 일반주제명
- Marketing research
- 가격
- 32000
- Control Number
- kjul:60036838
MARC
008041228s2003 us a b 001 0 eng■020 ▼a032418185X
■020 ▼a0324181485
■035 ▼aKRIC08618817
■090 ▼a326.18▼bZ68e
■1001 ▼aZikmund, William G.
■24510▼aExploring marketing research▼dWilliam G. Zikmund.
■260 ▼aMason, Ohio▼bThomson/South-Western▼c2003.
■300 ▼axxi, 744 p.▼bill. (somecol.)▼c29cm.
■504 ▼aIncludes bibliographical references (p. 729-738) and index.
■650 0▼aMarketing research
■9500 ▼b32000
