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51
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Martin Spann, | American Marketing Association | 2006 ,
52
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Sungwook Min, | American Marketing Association | 2006 ,
53
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
Jaideep C. Prabhu, | American Marketing Association | 2005 ,
54
A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
Christian Homburg, | American Marketing Association | 2005 ,
55
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, | American Marketing Association | 2005 ,
56
The Concept of Hope and Its Relevance to Product Evaluation and Choice
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Deborah J. MacInnis, | American Marketing Association | 2005 ,
57
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Richard G. Netemeyer, | American Marketing Association | 2005 ,
58
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
59
Reference Price Research: Review and Propositions
Reference Price Research: Review and Propositions
Tridib Mazumdar, | American Marketing Association | 2005 ,
60
Does Distance Still Matter? Geographic Proximity and New Product Development
Does Distance Still Matter? Geographic Proximity and New Product Development
Shankar Ganesan, | American Marketing Association | 2005 ,
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1
Mayflower Compact
Great Neck Publishing [, ]
2
Voyage of the Mayflower
Great Neck Publishing [, ]