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51
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
52
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
53
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
54
Anxiety Not
Anxiety Not
Theodore Levitt, | American Marketing Association | 2000 ,
55
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
56
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
57
Strategic Marketing Planning for Radically New Products
Strategic Marketing Planning for Radically New Products
Lee G. Cooper, | American Marketing Association | 2000 ,
58
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
59
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2003 ,
60
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
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Acta Crystallographica: Section D (Wiley-Blackwell)
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Acta Psychiatrica Scandinavica. Supplementum
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Aggressive Behavior
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Analytic Philosophy
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Andrology
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ASHE-ERIC Higher Education Report
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ASHE Higher Education Report
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Ashwander et al. v. Tennessee Valley Authority et al.
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Assessment Update
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Behavioral Interventions
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Behavioral Residential Treatment
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Behavioral Science
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Behavioral Sciences & the Law
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Berkeley Journal of Gender, Law & Justice
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Berkeley Journal of International Law
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Berkeley Technology Law Journal
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