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581
A Sheep in Wolf s Clothing: Exploring Researcher Vulnerability
A Sheep in Wolf s Clothing: Exploring Researcher Vulnerability
Hamilton, K., | Association for Consumer Research | 2006 ,
582
You-Can-Do-It-We-Can-Help: Emancipation Within the Marketplace?
You-Can-Do-It-We-Can-Help: Emancipation Within the Marketplace?
Shi, T., | Association for Consumer Research | 2006 ,
583
We Happy Few: Redefining Community in Marketing
We Happy Few: Redefining Community in Marketing
Fowler, A, | Association for Consumer Research | 2008 ,
584
An Examination of a Strategic Household Purchase: Consumer Home Buying Behavior
An Examination of a Strategic Household Purchase: Consumer Home Buying Behavior
Koklic, M. K., | Association for Consumer Research | 2006 ,
585
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
Cronley, M. L., | Association for Consumer Research | 2006 ,
586
Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes
Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes
Zhao, S., | Association for Consumer Research | 2006 ,
587
Schadenfreude as a Consumption-Related Emotion: Feeling Happiness about the Downfall of Another's Product
Schadenfreude as a Consumption-Related Emotion: Feeling Happiness about the Downfall of Another's Product
Sundie, J. M., | Association for Consumer Research | 2006 ,
588
Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application
Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application
He, Y, | Association for Consumer Research | 2008 ,
589
``I Can Do It!'' Consumer Coping and Poverty
``I Can Do It!'' Consumer Coping and Poverty
Hamilton, K, | Association for Consumer Research | 2008 ,
590
An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™
An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™
Michaelis, M, | Association for Consumer Research | 2008 ,
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