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561
Affective Expectations and Uncertainty Orientation: When do Affective Expectations stop Influencing Affective Reactions
Affective Expectations and Uncertainty Orientation: When do Affective Expectations stop Influencing Affective Reactions
E. Cowley, | Association for Consumer Research | 2004 ,
562
The Rosy Side of Negative Emotions
The Rosy Side of Negative Emotions
Uzma Khan, | Association for Consumer Research | 2010 ,
563
Catching Goals in the Act of Decision Making
Catching Goals in the Act of Decision Making
Kurt Carlson, | Association for Consumer Research | 2010 ,
564
The Impact of Humor in Face-to-Face and Electronic Service Encounters
The Impact of Humor in Face-to-Face and Electronic Service Encounters
W. van Dlien, | Association for Consumer Research | 2004 ,
565
Ironic Effects of Goal Activation on Choice
Ironic Effects of Goal Activation on Choice
Kelly Goldsmith, | Association for Consumer Research | 2010 ,
566
Why Consumption Vision? Understating Consumer Value in Anticipatory Consumption Imaging
Why Consumption Vision? Understating Consumer Value in Anticipatory Consumption Imaging
C.L. Christensen, | Association for Consumer Research | 2004 ,
567
The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
Juliano Laran, | Association for Consumer Research | 2010 ,
568
When Consumers Take Their Sense of Smell for Granted
When Consumers Take Their Sense of Smell for Granted
A. Bosmans, | Association for Consumer Research | 2004 ,
569
The Four Dimensional Impact of Color on Shopper's Emptions
The Four Dimensional Impact of Color on Shopper's Emptions
M.B Brengman, | Association for Consumer Research | 2004 ,
570
Variety-Seeking Strategies in Hedonic Choice
Variety-Seeking Strategies in Hedonic Choice
J. Boter, | Association for Consumer Research | 2004 ,
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