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561
Location, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Adoption Process
Location, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Adoption Process
Sussan, F., | Association for Consumer Research | 2006 ,
562
Price Matching Guarantees as Signals of Value: The Role of Perceived Risk and Estimate of Lowest Market Price
Price Matching Guarantees as Signals of Value: The Role of Perceived Risk and Estimate of Lowest Market Price
Dutta, S., | Association for Consumer Research | 2006 ,
563
The Waiting Game: The Role of Predicted Value, Wait Disconfirmation, and Providers' Actions in Consumers' Service Evaluations
The Waiting Game: The Role of Predicted Value, Wait Disconfirmation, and Providers' Actions in Consumers' Service Evaluations
Yan, R.-N., | Association for Consumer Research | 2006 ,
564
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Suri, R, | Association for Consumer Research | 2008 ,
565
The Generation Gap: A Baby Boomer vs. Gen Y Comparison of Religiosity, Consumer Values, and Advertising Appeal Effectiveness
The Generation Gap: A Baby Boomer vs. Gen Y Comparison of Religiosity, Consumer Values, and Advertising Appeal Effectiveness
Loroz, P. S., | Association for Consumer Research | 2006 ,
566
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Cornelissen, G., | Association for Consumer Research | 2006 ,
567
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
568
Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
Saini, R., | Association for Consumer Research | 2008 ,
569
Mood Influence on the Valuation of Multiple Gains and Losses
Mood Influence on the Valuation of Multiple Gains and Losses
Schaffner, D, | Association for Consumer Research | 2008 ,
570
Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
Bruyneel, S., | Association for Consumer Research | 2006 ,
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