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Location, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Adoption Process
Location, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Adoption Process
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Sussan, F.
- 서명/저자
- Location, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Adoption Process / Sussan, F. , 공저 Gould, S. , Weisfeld-Spolter, S.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 649-650
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Gould, S.
- 기타저자
- Weisfeld-Spolter, S.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60241047
MARC
008191106s2006 ai aa eng■022 ▼a00989258
■1001 ▼aSussan, F.
■24510▼aLocation, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Adoption Process▼dSussan, F.▼e공저 Gould, S.▼eWeisfeld-Spolter, S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 649-650
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aGould, S.
■7001 ▼aWeisfeld-Spolter, S.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
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