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551
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Suri, R, | Association for Consumer Research | 2008 ,
552
The Generation Gap: A Baby Boomer vs. Gen Y Comparison of Religiosity, Consumer Values, and Advertising Appeal Effectiveness
The Generation Gap: A Baby Boomer vs. Gen Y Comparison of Religiosity, Consumer Values, and Advertising Appeal Effectiveness
Loroz, P. S., | Association for Consumer Research | 2006 ,
553
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Cornelissen, G., | Association for Consumer Research | 2006 ,
554
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
555
Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
Saini, R., | Association for Consumer Research | 2008 ,
556
Mood Influence on the Valuation of Multiple Gains and Losses
Mood Influence on the Valuation of Multiple Gains and Losses
Schaffner, D, | Association for Consumer Research | 2008 ,
557
Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
Bruyneel, S., | Association for Consumer Research | 2006 ,
558
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Schramm-Klein, H, | Association for Consumer Research | 2008 ,
559
To Hold Me Is To Love Me: The Role of Touch in the Endowment Effect
To Hold Me Is To Love Me: The Role of Touch in the Endowment Effect
Shu, S, | Association for Consumer Research | 2007 ,
560
Do Consumers Get the Message? An Examination of How Consumers Respond to Health Information
Do Consumers Get the Message? An Examination of How Consumers Respond to Health Information
Scott M.L, | Association for Consumer Research | 2011 ,
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