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541
Managing Experiential Marketing: Insight from a Prototypical Experience
Managing Experiential Marketing: Insight from a Prototypical Experience
Kemp, E, | Association for Consumer Research | 2007 ,
542
Consideration of Future Consequences as a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain
Consideration of Future Consequences as a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain
Kees, J., | Association for Consumer Research | 2007 ,
543
Increasing Persuasion, Reducing Resistance: Maximizing the Efficacy of Persuasive Appeals for Esthetic Product Consumption
Increasing Persuasion, Reducing Resistance: Maximizing the Efficacy of Persuasive Appeals for Esthetic Product Consumption
Kemp, E, | Association for Consumer Research | 2007 ,
544
Collin's Interaction Ritual Theory: Using Interaction Rituals to Conceptualize How Objects Become Sacred Symbols
Collin's Interaction Ritual Theory: Using Interaction Rituals to Conceptualize How Objects Become Sacred Symbols
Huggins, K. A, | Association for Consumer Research | 2007 ,
545
Going Along Versus Going Alone: When Fear and Romance Alter the Influence of Reference Groups
Going Along Versus Going Alone: When Fear and Romance Alter the Influence of Reference Groups
Griskevicius, V., | Association for Consumer Research | 2007 ,
546
Virtual Onscreen Assistants: A Viable Strategy to Support Online Customer Relationship Building?
Virtual Onscreen Assistants: A Viable Strategy to Support Online Customer Relationship Building?
Keeling, K, | Association for Consumer Research | 2007 ,
547
Aesthetic Advertisements and Scientific Evaluations: Divergent Philosophies in Advertising Production
Aesthetic Advertisements and Scientific Evaluations: Divergent Philosophies in Advertising Production
Kelly, A, | Association for Consumer Research | 2007 ,
548
The Muse Effect: When Romantic Motives Create Creativity
The Muse Effect: When Romantic Motives Create Creativity
Griskevicius, V, | Association for Consumer Research | 2007 ,
549
Advertising Ideology and the Encoding of Advertising Meaning: An Ethnographic and Discursive Approach
Advertising Ideology and the Encoding of Advertising Meaning: An Ethnographic and Discursive Approach
Kelly, A., | Association for Consumer Research | 2005 ,
550
Similarity, Predictive Accuracy and Assumed Similarity Among Dyads: Substantive and Methodological Issues
Similarity, Predictive Accuracy and Assumed Similarity Among Dyads: Substantive and Methodological Issues
Cotte, J., | Association for Consumer Research | 2005 ,
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