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Increasing Persuasion, Reducing Resistance: Maximizing the Efficacy of Persuasive Appeals for Esthetic Product Consumption
Increasing Persuasion, Reducing Resistance: Maximizing the Efficacy of Persuasive Appeals for Esthetic Product Consumption
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Kemp, E
- Title/Author
- Increasing Persuasion, Reducing Resistance: Maximizing the Efficacy of Persuasive Appeals for Esthetic Product Consumption / Kemp, E ; Creyer, E. H.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2007.
- Material Info
- pp. 337
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Creyer, E. H.
- Host Item Entry
- Advances in consumer research. : Vol. 34 (2007.) 2007, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238974
MARC
008191028s2007 ai aa eng■022 ▼a00989258
■1001 ▼aKemp, E
■24510▼aIncreasing Persuasion, Reducing Resistance: Maximizing the Efficacy of Persuasive Appeals for Esthetic Product Consumption▼dKemp, E▼eCreyer, E. H.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 337
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aCreyer, E. H.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
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