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41
How Brand Community Practices Create Value
How Brand Community Practices Create Value
Hope Jensen Schau, | American Marketing Association | 2009 ,
42
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
J. Jeffrey Inman, | American Marketing Association | 2009 ,
43
The Role of Customer Gratitude in Relationship Marketing
The Role of Customer Gratitude in Relationship Marketing
Robert W. Palmatier, | American Marketing Association | 2009 ,
44
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Ekaterina V. Karniouchina, | American Marketing Association | 2009 ,
45
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
46
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Ganesan and Yong Liu, | American Marketing Association | 2009 ,
47
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo and C. B. Bhattacharya, | American Marketing Association | 2009 ,
48
Customer Satisfaction and Stock Returns Risk
Customer Satisfaction and Stock Returns Risk
Kapil R. Tuli and Sundar G. Bharadwaj, | American Marketing Association | 2009 ,
49
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
50
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
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1
2004 The Costume Culture Association International Conference
복식문화학회 [생활과학, ]
2
AACN Bold Voices
American Association of Critical Care Nurses [, ]
3
AACN News
American Association of Critical Care Nurses [, ]
4
AANA Journal
American Association of Nurse Anesthetists [, ]
5
AANA Journal
American Association of Nurse Anesthetists [, ]
6
ABA Journal
American Bar Association [, ]
7
Academe
American Association of University Professors [, ]
8
ACA News (American Chiropractic Association)
American Chiropractic Association [, ]
9
Access
American Dental Hygienists Association [, ]
10
ACCESS (National Herbalists Association of Australia)
National Herbalists Association of Australia [, ]
11
Active & Passive Electronic Components
Taylor & Francis Ltd [, ]
12
Acts Passed by the General Assembly of Louisiana, 1865
Great Neck Publishing [, ]
13
Acute Care Perspectives
American Physical Therapy Association [, ]
14
Address Before the General Assembly of the United Nations on Peaceful Uses of Atomic Energy
Great Neck Publishing [, ]
15
Address Delivered Before the Senior Class in Divinity, Harvard College
Great Neck Publishing [, ]
16
Adoption & Fostering
British Association for Adoption & Fostering [, ]
17
Adult Education Quarterly
American Association for Adult & Continuing Education [, ]
18
Adult Learning
American Association for Adult & Continuing Education [, ]
19
Adultspan: Theory Research & Practice
American Counseling Association [, ]
20
Advanced studies in nursing
British Association for Adoption & Fostering [, ]