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41
The Curse of Competitiveness : How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
The Curse of Competitiveness : How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
Ajay Kalra and David A. Soberman, | American Marketing Association | 2008 ,
42
Understanding Service Retention within and across Cohorts Using Limited Information
Understanding Service Retention within and across Cohorts Using Limited Information
David A. Schweidel, | American Marketing Association | 2008 ,
43
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Flora F. Gu, | American Marketing Association | 2010 ,
44
Getting Marketers to Invest in Firm-Specific Capital
Getting Marketers to Invest in Firm-Specific Capital
David A. Griffith, | American Marketing Association | 2007 ,
45
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Markus Christen, | American Marketing Association | 2006 ,
46
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
47
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
48
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Eric R. Spangenberg, | American Marketing Association | 2003 ,
49
Grocery Price Setting and Quantity Surcharges
Grocery Price Setting and Quantity Surcharges
David E. Sprott, | American Marketing Association | 2003 ,
50
Getting Published: Reflections of an Old Editor
Getting Published: Reflections of an Old Editor
David W. Stewart, | American Marketing Association | 2002 ,
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