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41
Trust at Different Organizational Levels
Trust at Different Organizational Levels
Eric (Er) Fang, | American Marketing Association | 2008 ,
42
Supply Chain Contagion
Supply Chain Contagion
Richard G. McFarland, | American Marketing Association | 2008 ,
43
Convergent Products : What Functionalities Add More Value to the Base?
Convergent Products : What Functionalities Add More Value to the Base?
Tripat Gill, | American Marketing Association | 2008 ,
44
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Detelina Marinova, | American Marketing Association | 2008 ,
45
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Shuba Srinivasan, | American Marketing Association | 2008 ,
46
Customer Equity : An Integral Part of Financial Reporting
Customer Equity : An Integral Part of Financial Reporting
Thorsten Wiesel, | American Marketing Association | 2008 ,
47
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Rajesh Sethi and Zafar Iqbal, | American Marketing Association | 2008 ,
48
The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
Alan G. Sawyer, | American Marketing Association | 2008 ,
49
When Old Is Gold : The Role of Business Longevity in Risky Situations
When Old Is Gold : The Role of Business Longevity in Risky Situations
Preyas S. Desai, | American Marketing Association | 2008 ,
50
Understanding Service Retention within and across Cohorts Using Limited Information
Understanding Service Retention within and across Cohorts Using Limited Information
David A. Schweidel, | American Marketing Association | 2008 ,
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