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481
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Lajos J, | Association for Consumer Research | 2011 ,
482
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Hernandez M, | Association for Consumer Research | 2011 ,
483
Revealing an Advertising Myth: How Supportive is Editorial Support?
Revealing an Advertising Myth: How Supportive is Editorial Support?
Germelmann C.C, | Association for Consumer Research | 2011 ,
484
Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos
Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos
Yeo T.E.D, | Association for Consumer Research | 2011 ,
485
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Hung Y.-c, | Association for Consumer Research | 2011 ,
486
When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
Koo M, | Association for Consumer Research | 2011 ,
487
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Norton D.A, | Association for Consumer Research | 2011 ,
488
Framing and Sales Promotions: Understanding the Characteristics of Present and Prospective Consumers
Framing and Sales Promotions: Understanding the Characteristics of Present and Prospective Consumers
Weisstein F.L, | Association for Consumer Research | 2011 ,
489
A Meta-analysis on the Effectiveness of Publicity versus Advertising
A Meta-analysis on the Effectiveness of Publicity versus Advertising
Eisend M, | Association for Consumer Research | 2011 ,
490
Partners, Masters, Friends, and Flings: Exploring the Multiple Roles of Brand Relationships
Partners, Masters, Friends, and Flings: Exploring the Multiple Roles of Brand Relationships
Swaminathan V, | Association for Consumer Research | 2011 ,
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