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451
Great Expectations: The Placebo Effect and Consumer Behavior
Great Expectations: The Placebo Effect and Consumer Behavior
Hamerman E, | Association for Consumer Research | 2011 ,
452
Walking the Work-life Tightrope
Walking the Work-life Tightrope
Raghunathan R, | Association for Consumer Research | 2011 ,
453
Green, Ethical, Sustainable Consumption
Green, Ethical, Sustainable Consumption
Gershoff A, | Association for Consumer Research | 2011 ,
454
Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Gosline R, | Association for Consumer Research | 2011 ,
455
Marketing Government-Administered Programs to At Risk Consumer Groups: the Case of Services We Can=T Give Away
Marketing Government-Administered Programs to At Risk Consumer Groups: the Case of Services We Can=T Give Away
Angela Hausman, | Association for Consumer Research | 2002 ,
456
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
457
Color Harmony and Aesthetic Self-Design: Empirical Tests of Classical Theories
Color Harmony and Aesthetic Self-Design: Empirical Tests of Classical Theories
Deng X, | Association for Consumer Research | 2011 ,
458
Breaking the Status Quo: Using Ideology and Conviction to Increase Adoption of Green Behaviors
Breaking the Status Quo: Using Ideology and Conviction to Increase Adoption of Green Behaviors
Kidwell B, | Association for Consumer Research | 2011 ,
459
Advertising=S Longitudinal Effects on Brand Attitudes: the Moderating Roles of Evaluation Goals and Attitude Confidence
Advertising=S Longitudinal Effects on Brand Attitudes: the Moderating Roles of Evaluation Goals and Attitude Confidence
Haksik Lee, | Association for Consumer Research | 2002 ,
460
High-Intensity Comparative Advertising: Differences Between Hedonic and Utilitarian Appeals
High-Intensity Comparative Advertising: Differences Between Hedonic and Utilitarian Appeals
Viana, D. A., | Association for Consumer Research | 2003 ,
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