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High-Intensity Comparative Advertising: Differences Between Hedonic and Utilitarian Appeals
High-Intensity Comparative Advertising: Differences Between Hedonic and Utilitarian Appeals
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Viana, D. A.
- 서명/저자
- High-Intensity Comparative Advertising: Differences Between Hedonic and Utilitarian Appeals / Viana, D. A. , Hamilton, R.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2003.
- 형태사항
- pp. 161
- 주기사항
- Includes Bibliography(참고문헌수록)
- 기타저자
- Hamilton, R.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237824
MARC
008191024s2003 ai aa eng■022 ▼a00989258
■1001 ▼aViana, D. A.
■24510▼aHigh-Intensity Comparative Advertising: Differences Between Hedonic and Utilitarian Appeals▼dViana, D. A.▼eHamilton, R.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2003.
■300 ▼app. 161
■500 ▼aIncludes Bibliography(참고문헌수록)
■7001 ▼aHamilton, R.
■773 ▼tAdvances in consumer research.▼gVol. 30 (2003.)▼d2003, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028857▼b60077576▼h8▼s2▼fP
