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431
The Morphing Self: Changing Self-Concept as a Response to Threats
The Morphing Self: Changing Self-Concept as a Response to Threats
Schmid, C, | Association for Consumer Research | 2008 ,
432
When Good Pictures Make for Good Products: Consumer Misattribution Effects in Virtual Product Presentation Environments
When Good Pictures Make for Good Products: Consumer Misattribution Effects in Virtual Product Presentation Environments
Cho, H., | Association for Consumer Research | 2006 ,
433
It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
Schindler, R. M., | Association for Consumer Research | 2006 ,
434
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
Gao, L, | Association for Consumer Research | 2008 ,
435
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
Florack, A., | Association for Consumer Research | 2006 ,
436
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
Cho, H., | Association for Consumer Research | 2006 ,
437
Consumer Preference Between Price and Feature Changes
Consumer Preference Between Price and Feature Changes
Scott, M., | Association for Consumer Research | 2006 ,
438
Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
Tarasi, C., | Association for Consumer Research | 2006 ,
439
Product Placement: Developing Concepts, Constructs and Measures
Product Placement: Developing Concepts, Constructs and Measures
Scott, J., | Association for Consumer Research | 2006 ,
440
Intergenerational Influence in Consumer Deal Proneness
Intergenerational Influence in Consumer Deal Proneness
Schindler, R.M, | Association for Consumer Research | 2008 ,
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