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431
Consumer Response to Brand Extensions : Dose Culture Matter?
Consumer Response to Brand Extensions : Dose Culture Matter?
Alokparna Basu Monga, | Association for Consumer Research | 2004 ,
432
Branding Across Cultures : The Role of Analytic and Holistic Thinking
Branding Across Cultures : The Role of Analytic and Holistic Thinking
Deborah Roedder John, | Association for Consumer Research | 2004 ,
433
Narrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling
Narrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling
Yvonne Delgadillo, | Association for Consumer Research | 2004 ,
434
Sex Sells? The Effects of Gender Marking on Consumer's Evaluations of BRanded Products Across Languages
Sex Sells? The Effects of Gender Marking on Consumer's Evaluations of BRanded Products Across Languages
E. Yorkston, | Association for Consumer Research | 2004 ,
435
Sex, Certainly, and Financial Risk: Why Bikinis Lead People to Want a Sure Thing
Sex, Certainly, and Financial Risk: Why Bikinis Lead People to Want a Sure Thing
Bram Van den Bergh, | Association for Consumer Research | 2010 ,
436
Differentinating the Psychological Impact of Threats to Hope and Hopefulness
Differentinating the Psychological Impact of Threats to Hope and Hopefulness
Gergana Y. Nenkov, | Association for Consumer Research | 2010 ,
437
Which Agent Do You Prefer: A Sinful Succeeder or a Virtuous Failure?
Which Agent Do You Prefer: A Sinful Succeeder or a Virtuous Failure?
Amna Kirmani, | Association for Consumer Research | 2010 ,
438
The Impact of Humor in Face-to-Face and Electronic Service Encounters
The Impact of Humor in Face-to-Face and Electronic Service Encounters
W. van Dlien, | Association for Consumer Research | 2004 ,
439
Using the Product Image "Location Effect" to Help Consumers Control Eating Patterns
Using the Product Image "Location Effect" to Help Consumers Control Eating Patterns
Xiaoyen Deng, | Association for Consumer Research | 2010 ,
440
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
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