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411
Service Encounters and Emotions Across Individuals and Across Cultures
Service Encounters and Emotions Across Individuals and Across Cultures
A. Fedorikhin, | Association for Consumer Research | 2004 ,
412
The Role of Cultural Cognition in the Use of Contextual Cues in Product Quality Judgmen
The Role of Cultural Cognition in the Use of Contextual Cues in Product Quality Judgmen
K. Lee, | Association for Consumer Research | 2004 ,
413
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
J.R. Priester, | Association for Consumer Research | 2004 ,
414
The Influence of Cultural Thinking Styles on Evaluative Processes
The Influence of Cultural Thinking Styles on Evaluative Processes
K. Lee, | Association for Consumer Research | 2004 ,
415
Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?
Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?
H. Hansen, | Association for Consumer Research | 2004 ,
416
When Categorization is Ambiguous : Factors that Facilitate and inhibit the Use of a Multiple (Versus Single) Category inference Strategy
When Categorization is Ambiguous : Factors that Facilitate and inhibit the Use of a Multiple (Versus Single) Category inference Strategy
J. Gregan-Paxton, | Association for Consumer Research | 2004 ,
417
Category Induction and Nonmonotonicity : Application to Branded Products and Their Competitors
Category Induction and Nonmonotonicity : Application to Branded Products and Their Competitors
C. Joiner, | Association for Consumer Research | 2004 ,
418
Image Congruence and Attitudes toward private Brands
Image Congruence and Attitudes toward private Brands
D. Lee, | Association for Consumer Research | 2004 ,
419
What is the Relation Between Culture and Desirable Responding?
What is the Relation Between Culture and Desirable Responding?
A.K. Lalwani, | Association for Consumer Research | 2004 ,
420
When Research Participants Don't Tell it Like it Is : Pinpointing the Effects of Social Desirability Bias Using Self vs. Indirect Questioning
When Research Participants Don't Tell it Like it Is : Pinpointing the Effects of Social Desirability Bias Using Self vs. Indirect Questioning
S.M. Neeley, | Association for Consumer Research | 2004 ,
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