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Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?
Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- H. Hansen
- 서명/저자
- Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good? / H. Hansen , B.M. Samuelson, B.G. Lorentzen
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2004.
- 형태사항
- pp. 446-450
- 주기사항
- included reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60248884
MARC
008191226s2004 ai aa eng■022 ▼a00989258
■1001 ▼aH. Hansen
■24510▼aIs being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?▼dH. Hansen▼eB.M. Samuelson, B.G. Lorentzen
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 446-450
■500 ▼a included reference
■7001 ▼aB.M. Samuelson, B.G. Lorentzen
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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