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411
The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand
The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand
Diehl, S, | Association for Consumer Research | 2008 ,
412
Should Marketers Use Price Partitioning or Total Prices?
Should Marketers Use Price Partitioning or Total Prices?
Bambauer, S, | Association for Consumer Research | 2008 ,
413
Having vs. Doing: Materialism, Experientialism, and the Experience of Materiality
Having vs. Doing: Materialism, Experientialism, and the Experience of Materiality
Weinberger, M.F, | Association for Consumer Research | 2008 ,
414
``Do Unto Others...'': The Influence of Others on Perceptions of Price (Un)Fairness
``Do Unto Others...'': The Influence of Others on Perceptions of Price (Un)Fairness
McGraw, P., | Association for Consumer Research | 2008 ,
415
Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom
Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom
Botti, S, | Association for Consumer Research | 2008 ,
416
Resolving Dilemmas Posed by Personal Sacrifices: Facilitators and Hindrances to Charitable Giving
Resolving Dilemmas Posed by Personal Sacrifices: Facilitators and Hindrances to Charitable Giving
Carvalho, S., | Association for Consumer Research | 2008 ,
417
Truth or Consequences: The Ups and Downs of Perspective-Taking on the Accuracy of Predictions
Truth or Consequences: The Ups and Downs of Perspective-Taking on the Accuracy of Predictions
Burson, K., | Association for Consumer Research | 2008 ,
418
The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
Zemborain, M., | Association for Consumer Research | 2008 ,
419
Advances in Judgmental and Inferential Heuristics
Advances in Judgmental and Inferential Heuristics
Dai, X., | Association for Consumer Research | 2008 ,
420
Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control
Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control
Pham, M.T, | Association for Consumer Research | 2008 ,
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