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The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand
The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Diehl, S
- 서명/저자
- The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand / Diehl, S , Terlutter, R. , Mueller, B.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 269-275included reference(참고문헌 수록)
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Terlutter, R.
- 기타저자
- Mueller, B.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240273
MARC
008191031s2008 ai aa eng■022 ▼a00989258
■1001 ▼aDiehl, S
■24510▼aThe Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand▼dDiehl, S▼eTerlutter, R.▼eMueller, B.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 269-275included reference(참고문헌 수록)
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aTerlutter, R.
■7001 ▼aMueller, B.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
