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31
Do we Always Judge a Book by its Cover? The `How' and `When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services
Do we Always Judge a Book by its Cover? The `How' and `When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services
Matta, S., | Association for Consumer Research | 2007 ,
32
Fighting Obesity in Away-from Home Consumption: Healthier Food, Better Nutritional Labels, or Menu Assortment?
Fighting Obesity in Away-from Home Consumption: Healthier Food, Better Nutritional Labels, or Menu Assortment?
Chandon, P, | Association for Consumer Research | 2007 ,
33
Processes and Outcomes of Consumer Interactions within Brand Communities
Processes and Outcomes of Consumer Interactions within Brand Communities
de Almeida, S. O, | Association for Consumer Research | 2007 ,
34
The Spyglass Self: A Model of Vicarious Self-perception
The Spyglass Self: A Model of Vicarious Self-perception
Goldstein, N. J, | Association for Consumer Research | 2007 ,
35
Ambivalent Relationships and Projection onto Indexical Objects
Ambivalent Relationships and Projection onto Indexical Objects
Heisley, D. D, | Association for Consumer Research | 2007 ,
36
The Effect of Superstitious Beliefs on Consumer Judgments
The Effect of Superstitious Beliefs on Consumer Judgments
Kramer, T, | Association for Consumer Research | 2007 ,
37
"Confidentially Yours": Restricting Information Flow Between Trustees Enhances Trust-Dependent Transactions
"Confidentially Yours": Restricting Information Flow Between Trustees Enhances Trust-Dependent Transactions
Mak, V, | Association for Consumer Research | 2007 ,
38
The Effect of Mindsets on Consumer Decision Strategies
The Effect of Mindsets on Consumer Decision Strategies
Xu, A. J, | Association for Consumer Research | 2007 ,
39
Utility Blindness: Why Do We Fall For the Deal?
Utility Blindness: Why Do We Fall For the Deal?
Liu, M. W, | Association for Consumer Research | 2007 ,
40
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Na, W, | Association for Consumer Research | 2007 ,
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