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31
Emerging Perspectives on Self-Control
Emerging Perspectives on Self-Control
Kivetz, R., | Association for Consumer Research | 2006 ,
32
Marketplace Motives and Consumer Meta-Skepticism
Marketplace Motives and Consumer Meta-Skepticism
Bickart, B., | Association for Consumer Research | 2006 ,
33
It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
Schindler, R. M., | Association for Consumer Research | 2006 ,
34
"Now That's What I Call Music!" An Interpretive Approach to Music in Advertising
"Now That's What I Call Music!" An Interpretive Approach to Music in Advertising
Bode, M., | Association for Consumer Research | 2006 ,
35
Music-Visual Congruency and its Impact on Two-sided Message Recall
Music-Visual Congruency and its Impact on Two-sided Message Recall
Becker-Olsen, K., | Association for Consumer Research | 2006 ,
36
Stage Left, Stage Right? Position Effects on Perception of a Spokesperson
Stage Left, Stage Right? Position Effects on Perception of a Spokesperson
Puccinelli, N. M., | Association for Consumer Research | 2006 ,
37
Word-of-Mouth and Word-of-Web: Talking About Products, Talking About Me
Word-of-Mouth and Word-of-Web: Talking About Products, Talking About Me
Wojnicki, A. C., | Association for Consumer Research | 2006 ,
38
Public Policy Prescriptions from Consumer Research
Public Policy Prescriptions from Consumer Research
Mazar, N., | Association for Consumer Research | 2006 ,
39
Looking for Lake Wobegon: Why Sometimes We Are All Below Average
Looking for Lake Wobegon: Why Sometimes We Are All Below Average
Burson, K., | Association for Consumer Research | 2006 ,
40
On-line Versus Memory-based Information Credibility Inferences: Implications for Memory-based Product Judgments
On-line Versus Memory-based Information Credibility Inferences: Implications for Memory-based Product Judgments
Pandelaere, M., | Association for Consumer Research | 2006 ,
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