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31
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Narayan Janakiraman., | University of Chicago Press | 2006 ,
32
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Sanjay Sood., | University of Chicago Press | 2006 ,
33
Now or Never : Effects of Limited Purchase Opportunities on Patterns of Regret over Time
Now or Never : Effects of Limited Purchase Opportunities on Patterns of Regret over Time
Lisa J. Abendroth., | University of Chicago Press | 2006 ,
34
Articulation Compatibility in Eliciting Price Bids
Articulation Compatibility in Eliciting Price Bids
Alexander Chermev., | University of Chicago Press | 2006 ,
35
The Importance and Funcational Significance of Affective Cues in Consumer Choice
The Importance and Funcational Significance of Affective Cues in Consumer Choice
Peter R. Darke., | University of Chicago Press | 2006 ,
36
Spnsorship-Linked Marketing : The Role of Articulation in Memory
Spnsorship-Linked Marketing : The Role of Articulation in Memory
T. Bettina Cornwell., | University of Chicago Press | 2006 ,
37
Dynamic Pricing and Consumer Fairness Perceptions
Dynamic Pricing and Consumer Fairness Perceptions
Kelly L Haws., | University of Chicago Press | 2006 ,
38
Consistency and Validity Issues in Consumer Judgements
Consistency and Validity Issues in Consumer Judgements
Arul Mishra., | University of Chicago Press | 2006 ,
39
Consumer Gift Systems
Consumer Gift Systems
Markus Giesler., | University of Chicago Press | 2006 ,
40
Repenting Hyperopia : An Analysis of Self-Control Regrets
Repenting Hyperopia : An Analysis of Self-Control Regrets
Ran Kivetz., | University of Chicago Press | 2006 ,
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