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31
Spoken and Typed Expressions of Repeated Attitudes : Matching Response Modes Leads to Attitude Retrieval versus Construction
Spoken and Typed Expressions of Repeated Attitudes : Matching Response Modes Leads to Attitude Retrieval versus Construction
Nader T. Tavassoli., | University of Chicago Press | 2006 ,
32
The Role of Arousal in Commitment : An Explanation for the Number of Counterarguments
The Role of Arousal in Commitment : An Explanation for the Number of Counterarguments
Sekar Raju., | University of Chicago Press | 2006 ,
33
Consumers' Immediate Memory for Prices
Consumers' Immediate Memory for Prices
Marc Vanhuele., | University of Chicago Press | 2006 ,
34
Media Transportation and Advertising
Media Transportation and Advertising
Jling Wang., | University of Chicago Press | 2006 ,
35
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
Gita Venkataramani Johar., | University of Chicago Press | 2006 ,
36
Debiasing Insights from Process Tests
Debiasing Insights from Process Tests
Barbara E. Kohn., | University of Chicago Press | 2006 ,
37
Beauty and the Beholder : Toward an Integrative Model of Communication Source Effects
Beauty and the Beholder : Toward an Integrative Model of Communication Source Effects
Young-Soon Kang., | University of Chicago Press | 2006 ,
38
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Anne L. Roggeveen., | University of Chicago Press | 2006 ,
39
Regulatory Focus and Efficacy of Health Messages
Regulatory Focus and Efficacy of Health Messages
Punam A. Keller., | University of Chicago Press | 2006 ,
40
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Jennifer J. Argo., | University of Chicago Press | 2006 ,
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