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31
Motivational Influences in Consumer Behavior: The Role of Regulatory Focus
Motivational Influences in Consumer Behavior: The Role of Regulatory Focus
Zhou, R., | Association for Consumer Research | 2006 ,
32
Flattery and Persuasion: A Dual Attitudes Perspective
Flattery and Persuasion: A Dual Attitudes Perspective
Chan, E, | Association for Consumer Research | 2008 ,
33
The Role of Uniqueness Motivations in Social Comparison Processes
The Role of Uniqueness Motivations in Social Comparison Processes
Irmak, C, | Association for Consumer Research | 2008 ,
34
"Fakin' It": Why Do Consumers Buy Counterfeit Goods?
"Fakin' It": Why Do Consumers Buy Counterfeit Goods?
Sen, S., | Association for Consumer Research | 2007 ,
35
Convergence of Interests-Cultivating Consumer Trust through Corporate Social Initiatives
Convergence of Interests-Cultivating Consumer Trust through Corporate Social Initiatives
Du, S, | Association for Consumer Research | 2007 ,
36
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
Yan D, | Association for Consumer Research | 2011 ,
37
Trust of the Virtual eWOM Reviewer and the Role of Gendered Self-Construal
Trust of the Virtual eWOM Reviewer and the Role of Gendered Self-Construal
Sen S, | Association for Consumer Research | 2011 ,
38
"New Thoughts and New Possibilities": Frontiers in Consumers' Interpretations of New Products
"New Thoughts and New Possibilities": Frontiers in Consumers' Interpretations of New Products
Gupta, R, | Association for Consumer Research | 2007 ,
39
Understanding Prosocial Behavior Among Consumers and Organizations
Understanding Prosocial Behavior Among Consumers and Organizations
Strahilevitz M, | Association for Consumer Research | 2011 ,
40
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
DeMotta Y, | Association for Consumer Research | 2011 ,
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