37
Peter C. Verhoef and Peter S. H. Leeflang,
| American Marketing Association |
2009
,
38
J. Andrew Petersen and V. Kumar,
| American Marketing Association |
2009
,
39
Nikolaus Franke,
| American Marketing Association |
2009
,
40
Peter R. Darke,
| American Marketing Association |
2008
,
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