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31
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
32
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Yong Liu, | American Marketing Association | 2006 ,
33
The Emergence of Dominant Designs
The Emergence of Dominant Designs
Raji Srinivasan, | American Marketing Association | 2006 ,
34
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
35
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
36
Concrete and Leed
Concrete and Leed
Liv Haselbach, | 한국콘크리트학회 | 2010 ,
37
The Commodification of the American West : Marketers' Production of Cultural Meanings at the Trade Show
The Commodification of the American West : Marketers' Production of Cultural Meanings at the Trade Show
Lisa Peñaloza, | American Marketing Association | 2000 ,
38
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
Kwaku Atuahene-Gima, | American Marketing Association | 2002 ,
39
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Raji Srinivasan, | American Marketing Association | 2002 ,
40
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Jacob Goldenberg, Barak Libai and Eitan Muller, | American Marketing Association | 2002 ,
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