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31
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
32
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
33
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
34
Relationship Governance in a Supply Chain Network
Relationship Governance in a Supply Chain Network
Kenneth H. Wathne, | American Marketing Association | 2004 ,
35
Implementing a Customer Orientation : Extension of Theory and Application
Implementing a Customer Orientation : Extension of Theory and Application
Karen Norman Kennedy, | American Marketing Association | 2003 ,
36
Grocery Price Setting and Quantity Surcharges
Grocery Price Setting and Quantity Surcharges
David E. Sprott, | American Marketing Association | 2003 ,
37
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Rajesh K. Chandy, | American Marketing Association | 2003 ,
38
Environmental Impact Evaluation of Concrete
Environmental Impact Evaluation of Concrete
Kenji Kawai, | 한국콘크리트학회 | 2010 ,
39
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
40
The Effects of Strategy Type on the Market Orientation-Performance Relationship
The Effects of Strategy Type on the Market Orientation-Performance Relationship
Ken Matsuno and John T. Mentzer, | American Marketing Association | 2000 ,
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