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31
Competitive Response to Radical Product Innovations
Competitive Response to Radical Product Innovations
Khaled Aboulnasr, | American Marketing Association | 2008 ,
32
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
33
Holistic Package Design and Consumer Brand Impressions
Holistic Package Design and Consumer Brand Impressions
Ulrich R. Orth and Keven Malkewitz, | American Marketing Association | 2008 ,
34
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
35
The Curse of Competitiveness : How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
The Curse of Competitiveness : How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
Ajay Kalra and David A. Soberman, | American Marketing Association | 2008 ,
36
Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Koen Pauwels and Allen Weiss, | American Marketing Association | 2008 ,
37
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
38
Configurations of Marketing and Sales : A Taxonomy
Configurations of Marketing and Sales : A Taxonomy
Christian Homburg, | American Marketing Association | 2008 ,
39
Innovation's Effect on Firm Value and Risk : Insights from Consumer Packaged Goods
Innovation's Effect on Firm Value and Risk : Insights from Consumer Packaged Goods
Alina B. Sorescu and Jelena Spanjol, | American Marketing Association | 2008 ,
40
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
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