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351
Lost in the Story: Factors That Affect Narrative Transportation and Advertising
Lost in the Story: Factors That Affect Narrative Transportation and Advertising
Wang, J., | Association for Consumer Research | 2006 ,
352
Avatar and Extended Self in Online Gaming
Avatar and Extended Self in Online Gaming
Wang, J, | Association for Consumer Research | 2008 ,
353
The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements
The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements
Bhatnagar, N, | Association for Consumer Research | 2008 ,
354
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Chen, E.Y.I, | Association for Consumer Research | 2008 ,
355
Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption
Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption
Krishna, A, | Association for Consumer Research | 2008 ,
356
Decomposition Model of the Total Store Purchase and Its Application
Decomposition Model of the Total Store Purchase and Its Application
Dong, S, | Association for Consumer Research | 2008 ,
357
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
Feng, J, | Association for Consumer Research | 2008 ,
358
Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
Wang, Q, | Association for Consumer Research | 2008 ,
359
When Advertising Integration with Media Content Fails and Succeeds
When Advertising Integration with Media Content Fails and Succeeds
Wang, J, | Association for Consumer Research | 2007 ,
360
A Two-Step Model of Service Dissatisfaction: Theory and Evidence
A Two-Step Model of Service Dissatisfaction: Theory and Evidence
Wan, L. C, | Association for Consumer Research | 2007 ,
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