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341
The Brevity Effect in New Product Labels: When Does Linguistic Fluency Affect Comsumer's Responses to New Products?
The Brevity Effect in New Product Labels: When Does Linguistic Fluency Affect Comsumer's Responses to New Products?
Manoj Thomas, | Association for Consumer Research | 2010 ,
342
The Effect of Interpersonal and Interproduct Comparison on Product Choice
The Effect of Interpersonal and Interproduct Comparison on Product Choice
Burson K. A, | Association for Consumer Research | 2004 ,
343
Expectation-Driven Separation in Preferential Choice Processes
Expectation-Driven Separation in Preferential Choice Processes
Carlson K. A, | Association for Consumer Research | 2004 ,
344
It's Not Just the Speed that Counts: Perceived Evaluation Duration and Attitude Certainty
It's Not Just the Speed that Counts: Perceived Evaluation Duration and Attitude Certainty
Zakary Tormala, | Association for Consumer Research | 2010 ,
345
When the Attraction Effect Disappears: The Differential Impact of Adding Common versus Unique Features on Consumer Choice
When the Attraction Effect Disappears: The Differential Impact of Adding Common versus Unique Features on Consumer Choice
Ha Y.-W,, | Association for Consumer Research | 2004 ,
346
When Choice Deferral Does (and Does Not) Generalize to Subsequent Decisions: A Metacognitive Analysis
When Choice Deferral Does (and Does Not) Generalize to Subsequent Decisions: A Metacognitive Analysis
Hyejeung Cho, | Association for Consumer Research | 2010 ,
347
The Impact of NFC and Knowledge on Consumer Response Toward Complex Print Advertisements
The Impact of NFC and Knowledge on Consumer Response Toward Complex Print Advertisements
Putrevu S,, | Association for Consumer Research | 2004 ,
348
What Makes You Happier-a Nonloss or a Gain? The Moderating Role of Regulatory Focus and Need for Cognition
What Makes You Happier-a Nonloss or a Gain? The Moderating Role of Regulatory Focus and Need for Cognition
Monga A,, | Association for Consumer Research | 2004 ,
349
Complicated Lives of the intrinsically Inclined: Why Some Seek Metacognitive Effort
Complicated Lives of the intrinsically Inclined: Why Some Seek Metacognitive Effort
Aparna Labroo, | Association for Consumer Research | 2010 ,
350
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Wheeler S. C,, | Association for Consumer Research | 2004 ,
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