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The Brevity Effect in New Product Labels: When Does Linguistic Fluency Affect Comsumer's Responses to New Products?
The Brevity Effect in New Product Labels: When Does Linguistic Fluency Affect Comsumer's Responses to New Products?
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Manoj Thomas
- 서명/저자
- The Brevity Effect in New Product Labels: When Does Linguistic Fluency Affect Comsumers Responses to New Products? / Manoj Thomas , Thibault Maitre
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2010.
- 형태사항
- pp. 187-190
- 주기사항
- included references
- 기타저자
- Thibault Maitre
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247205
MARC
008191129s2010 ai aa eng■022 ▼a00989258
■1001 ▼aManoj Thomas
■24510▼aThe Brevity Effect in New Product Labels: When Does Linguistic Fluency Affect Comsumer's Responses to New Products?▼dManoj Thomas▼eThibault Maitre
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2010.
■300 ▼app. 187-190
■500 ▼aincluded references
■7001 ▼aThibault Maitre
■773 ▼tAdvances in consumer research.▼gVol. 37 (2010.)▼d2010, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS056160▼b60077576▼h8▼s2▼fP
