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321
Cross Cultural Differences in Brand Extension Evaluation : The Effect of Holistic and Analytic Processing
Cross Cultural Differences in Brand Extension Evaluation : The Effect of Holistic and Analytic Processing
Yeosun Yoon, | Association for Consumer Research | 2004 ,
322
Wanting What I Shouldn't Have and Finding a Way to Get It: When Guilt Increases Hedonic Consumption
Wanting What I Shouldn't Have and Finding a Way to Get It: When Guilt Increases Hedonic Consumption
Yael Zemack-Ruger, | Association for Consumer Research | 2010 ,
323
Romance and the Internet: The E-Mergence of E-Dating
Romance and the Internet: The E-Mergence of E-Dating
A. Grace Close, | Association for Consumer Research | 2004 ,
324
Resolving Goal Conflict: The Effect of Regulatory Focus on product choice
Resolving Goal Conflict: The Effect of Regulatory Focus on product choice
A.A. Mitchell, | Association for Consumer Research | 2004 ,
325
Negative Emotion Can Lead to Increases in Self Control: The Mediating Role of Emotion-Regulation Cognitions
Negative Emotion Can Lead to Increases in Self Control: The Mediating Role of Emotion-Regulation Cognitions
Yael Zemack Rugar, | Association for Consumer Research | 2010 ,
326
The Effects of Corporate Social Responsibility (CSR) on Product Quality Evaluations
The Effects of Corporate Social Responsibility (CSR) on Product Quality Evaluations
Y. Yoon, | Association for Consumer Research | 2004 ,
327
The Starbuck's Brandscape and the Ideological Mapping of Local Coffee Shop Culture
The Starbuck's Brandscape and the Ideological Mapping of Local Coffee Shop Culture
C.Thompson, | Association for Consumer Research | 2004 ,
328
A Behavioral Analysis of Real Estate Prices
A Behavioral Analysis of Real Estate Prices
C.Hsee, | Association for Consumer Research | 2004 ,
329
"Think' Versus "Feel" Framing Effects in Persuasion
"Think' Versus "Feel" Framing Effects in Persuasion
Nicole Mayer, | Association for Consumer Research | 2010 ,
330
Hidden Effects of Persuasion
Hidden Effects of Persuasion
Z.L. Tormala, | Association for Consumer Research | 2004 ,
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