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Cross Cultural Differences in Brand Extension Evaluation : The Effect of Holistic and Analytic Processing
Cross Cultural Differences in Brand Extension Evaluation : The Effect of Holistic and Analytic Processing
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Yeosun Yoon
- 서명/저자
- Cross Cultural Differences in Brand Extension Evaluation : The Effect of Holistic and Analytic Processing / Yeosun Yoon , Zeynap Gurhan-Canli
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2004.
- 형태사항
- pp. 224
- 주기사항
- included reference
- 기타저자
- Zeynap Gurhan-Canli
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247467
MARC
008191203s2004 ai aa eng■022 ▼a00989258
■1001 ▼aYeosun Yoon
■24510▼aCross Cultural Differences in Brand Extension Evaluation : The Effect of Holistic and Analytic Processing▼dYeosun Yoon▼eZeynap Gurhan-Canli
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 224
■500 ▼aincluded reference
■7001 ▼aZeynap Gurhan-Canli
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
