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Children's Recall of Television Ad Elements An Examination of Audiovisual Effects
Children's Recall of Television Ad Elements An Examination of Audiovisual Effects
Jill K. Maher., | Myron E. Sharpe | 2006 ,
22
Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects
Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects
Cristel Antonia Russell., | Myron E. Sharpe | 2006 ,
23
From the Editor
From the Editor
, | Myron E. Sharpe | 2006 ,
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