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Children's Recall of Television Ad Elements An Examination of Audiovisual Effects
Children's Recall of Television Ad Elements An Examination of Audiovisual Effects
상세정보
- 자료유형
- 기사
- ISSN
- 00913367
- 저자명
- Jill K. Maher.
- 서명/저자
- Childrens Recall of Television Ad Elements An Examination of Audiovisual Effects / Jill K. Maher. , Michael Y. Hu , Richard H. Kolbe
- 발행사항
- New York : Myron E. Sharpe, 2006.
- 형태사항
- pp. 23-34
- 기타저자
- Michael Y. Hu
- 기타저자
- Richard H. Kolbe
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096829
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aJill K. Maher.
■245 ▼aChildren's Recall of Television Ad Elements An Examination of Audiovisual Effects▼dJill K. Maher.▼eMichael Y. Hu▼eRichard H. Kolbe
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 23-34
■653 ▼aCHILDRENS▼aRECALL▼aTELEVISION▼aELEMENTS▼aEXAMINATION▼aAUDIOVISUAL▼aEFFECTS
■7001 ▼aMichael Y. Hu
■7001 ▼aRichard H. Kolbe
■773 ▼tJournal of Advertising.▼gVol. 35 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS028628▼b60077366▼h8▼s2
