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21
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
Cho, H., | Association for Consumer Research | 2006 ,
22
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
Zhang C.Y.Z, | Association for Consumer Research | 2011 ,
23
Do We Really Need a Reason to Indulge?
Do We Really Need a Reason to Indulge?
Xu, J, | Association for Consumer Research | 2007 ,
24
Why Tip the Waitress?: How Identity Moderates the Conflict Between Economic and Social Norms
Why Tip the Waitress?: How Identity Moderates the Conflict Between Economic and Social Norms
Brown, C. L., | Association for Consumer Research | 2005 ,
25
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
Yoon, C., | Association for Consumer Research | 2005 ,
26
Metacognitive Beliefs about Groups
Metacognitive Beliefs about Groups
Weaver, K., | Association for Consumer Research | 2005 ,
27
Is Driving a BMW More Enjoyable than Driving an Escort? Depends on How You Think About It
Is Driving a BMW More Enjoyable than Driving an Escort? Depends on How You Think About It
Xu, J., | Association for Consumer Research | 2005 ,
28
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
Edelman, B., | American Economic Assn | 2010 ,
29
Credible Sales Mechanisms and Intermediaries
Credible Sales Mechanisms and Intermediaries
McAdams, D., | American Economic Assn | 2007 ,
30
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
Edelman, B., | American Economic Assn | 2007 ,
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