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21
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
22
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Ram Bezawada, | American Marketing Association | 2009 ,
23
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
Suraj Commuri, | American Marketing Association | 2009 ,
24
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
25
Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Stuart Read, | American Marketing Association | 2009 ,
26
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Jin K. Han, | American Marketing Association | 2009 ,
27
Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Valentyna Melnyk, | American Marketing Association | 2009 ,
28
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Stefan Stremersch and Walter Van Dyck, | American Marketing Association | 2009 ,
29
Testing the Value of Customization : When Do Customers Really Prefer Products Tailored to Their Preferences?
Testing the Value of Customization : When Do Customers Really Prefer Products Tailored to Their Preferences?
Nikolaus Franke, | American Marketing Association | 2009 ,
30
Managing Dynamics in a Customer Portfolio
Managing Dynamics in a Customer Portfolio
Christian Homburg, | American Marketing Association | 2009 ,
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