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21
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Jae-Eun Namkoong, | Association for Consumer Research | 2010 ,
22
Motivational Reasons for Misremembering Past Negative Events
Motivational Reasons for Misremembering Past Negative Events
Nicolao, L, | Association for Consumer Research | 2007 ,
23
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Luchs, M, | Association for Consumer Research | 2007 ,
24
Unnecessary Purchases: Creating Artificial Buying Pressure through the Use of Coupons
Unnecessary Purchases: Creating Artificial Buying Pressure through the Use of Coupons
Walker, R. E., | Association for Consumer Research | 2003 ,
25
Informational Properties of Anxiety and Sadness, and Displaced Coping
Informational Properties of Anxiety and Sadness, and Displaced Coping
Rejagopal Raghunathan., | University of Chicago Press | 2006 ,
26
Time-Effieient, Repetitive Predictions of the Performance of PEMFCs Based on an Neural Network-Based, Reduced Order Model
Time-Effieient, Repetitive Predictions of the Performance of PEMFCs Based on an Neural Network-Based, Reduced Order Model
Oh Taehoon, | 한국가스학회 | 2006 ,
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