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21
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
22
The psychophysics of Estimated Risk
The psychophysics of Estimated Risk
Priya Raghubir, | Association for Consumer Research | 2010 ,
23
personalities of financial products
personalities of financial products
Priya Raghubir, | Association for Consumer Research | 2010 ,
24
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Jae-Eun Namkoong, | Association for Consumer Research | 2010 ,
25
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Raghunathan, R., | Association for Consumer Research | 2006 ,
26
Do You or Someone You Know....? When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
Do You or Someone You Know....? When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
Lin, Y.-C, | Association for Consumer Research | 2007 ,
27
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
28
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
29
Motivational Reasons for Misremembering Past Negative Events
Motivational Reasons for Misremembering Past Negative Events
Nicolao, L, | Association for Consumer Research | 2007 ,
30
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Luchs, M, | Association for Consumer Research | 2007 ,
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