본문

  1. Home
1000 Results:AA:RA W S 0.371 sec.
RSS 
다국어입력
 상세검색
 신착검색
선택출력 선택엑셀내보내기
21
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
Helena Yli-Renko and Ramkumar Janakiraman, | American Marketing Association | 2008 ,
22
Performance Implications of Adopting a Customer-Focused Sales Campaign
Performance Implications of Adopting a Customer-Focused Sales Campaign
V. Kumar, Rajkumar Venkatesan and Werner Reinartz, | American Marketing Association | 2008 ,
23
Governance Mechanisms in Business-to-Business Electronic Markets
Governance Mechanisms in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2010 ,
24
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
25
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar, | American Marketing Association | 2011 ,
26
Competitive Response to Radical Product Innovations
Competitive Response to Radical Product Innovations
Khaled Aboulnasr, | American Marketing Association | 2008 ,
27
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
28
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Amar Cheema, | American Marketing Association | 2011 ,
29
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Rajesh Sethi and Zafar Iqbal, | American Marketing Association | 2008 ,
30
Interaction Orientation and Firm Performance
Interaction Orientation and Firm Performance
Girish Ramani and V. Kumar, | American Marketing Association | 2008 ,
처음이전12345678910이후마지막