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21
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
22
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, | American Marketing Association | 2010 ,
23
The Decline of Conceptual Articles and Implications for Knowledge Development
The Decline of Conceptual Articles and Implications for Knowledge Development
Manjit S. Yadav, | American Marketing Association | 2010 ,
24
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
25
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
26
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Madhu Viswanathan, | American Marketing Association | 2010 ,
27
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
28
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
29
The Service Models of Frontline Employees
The Service Models of Frontline Employees
Rita Di Mascio, | American Marketing Association | 2010 ,
30
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
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1
American Scientist
Sigma Xi Science Research Society [, ]
2
Living Reviews in Relativity
Max-Planck Institute for Gravitational Physics, Albert Einstein Institut [, ]
3
Living Reviews in Solar Physics
Max-Planck-Institut fuer Sonnensystemforschung [, ]